This project was created during The Village Havas Internship program.

Insight: The use of mental health services is at an all-time high. However, within the Black community, it’s lacking. To get Black individuals to seek proper treatment, we wanted to start in a place they’re already comfortable opening up.

Idea: Partner with a local Black-owned salon, and a Black therapist. The salon will be rebranded, and the therapists will coach the stylists and remain on-site to answer any client questions.